Music Video Research

Beyonce 'run the world'Positive 

http://m.youtube.com/watch?v=VBmMU_iwe6U

it is very hard to find a music video that represents women in a positive way however this one does.
the video is just three women standing there singing and dancing about how girls 'run the world'.

Robin Thicke 'Blurred Lines' Negative

http://m.youtube.com/watch?v=yyDUC1LUXSU

This video shows women in a negative way as it is just three men leading three barely clothed women around. The main singer is also singing about what he would do to them and saying

that he knows that every women 'wants' him. 

Rihanna 'Pour it out' Negative

http://m.youtube.com/watch?v=ehcVomMexkY

This video is of rihanna sitting on a golden

chairs actng like she has authority over the 

viewers. she is wearing a short skirt which has

been ripped to show off her underwear. There 

are other girls dancing in the background who 

are also barely clothed and who are put into 

slow motion to show them off more. 

Christina Aguilera - Dirrty

This video is the complete opposite of Jessie J's video as it includes many things that are the opposite. For example in Jessie J's video it had a low angle camera shot to show that she was in control but in Christina Aguilera's video it has high angle camera shots to make the viewer feel like they're in control. It also showed the women dancing in a wrestling ring where the only people in the crowd were men who were cheering. The video also had many women barely clothed doing very sexually promiscuous dancing whilst in Jessie J's video the women were all fully clothed and dancing like a man would dance. 

Jessie J - DILAD

                                                Jessie J

in this video jessie j is singing about that she can do everything that a boy can do. The background dancers help to show this by dressing like boys, smoking cigars, getting tatoos and dancing like boys. they also gamble, hang around in gang like groups and have short hair. the cinematography used in this video is mainly fast cuts/ scene changes. they used low angle shots which make the singer look more powerful like they have control over the viewer. they also use close ups as that displays emotion. and in this occasion it displays here as angry as men are portrayed as more angry than women.

Photoshop tool

Magic Wand Tool

to use the magic wand tool you have to hold down the "quick selection tool" (this looks like a paintbrush). once you have found the magic wand tool you click on it and you will then be controlling this tool.


to use this tool you select a block of colour that you would like to change.  `once selected you can then, in the options bar, change the tolerance of your colour to make it more or less precise depending on your preference.

Representation

In many rap videos women do not have Identities but are used as eye candy and perceived as objects

They are used in videos to appeal to men. It does not matter if the song is bad but if you have a good video including a lot of girls then the sing will do well in the charts. 

The images used are not just used in hip hip and rap videos but re now started to be used in pop videos. This is as they are trying to appeal to a wider range o people. 

The images are also being included in films, television programmed and advertising to try and make people buy the product.  It is almost like hypnotising you to do something. 

However in music videos these are the only type of women you see. 

Representation Presentation

Owen and toms media pesentation

WWW:

Presented it very well

I Included a fair amount of detail

                                             

EBI:

We missed a slide in the middle

The background didn't go we'll with the font colour

We used an inappropriate word

Stereotypes

In this video "Candy Shop" by 50 cent it shows someone showing off all of their money, fast cars and riches. Also he seems to know a lot of women that he can have his "pick of". There is no other men in the video except from 50 cent and another man with a woman which suggests that he is in control of all of the women. He struts. Into his house which he refers to a "candy shop" meaning he can have his pick of all of the girls and any of he girls he wants.  He is the only man in the video and seems to only sing about the "candy shop" and it's contents, he doesn't sing about anything related to manhood

However in other Rap videos they sing about Manhood and growing up on the streets. For example eminem. in his music videos and song he sings about his childhood and how hard things were for him growing up.